Blue Rock has developed various types of service in order to deliver a flexible and economic solution.
Our core business is to help clients manage (create, retain and grow) profitable partnerships in order to deliver an effective loyalty/benefits programme.
Consultancy
Some clients have a clear idea of their objectives. With these types of project we work in partnership with the client to develop the loyalty or benefit programme to its full potential. Our extensive experience identifies the procedures and communications needed to run an effective programme.
Remits include:
- Negotiating and leveraging the best rates with retailers and suppliers.
- Setting up contracts.
- Managing offer content.
- Account Management.
- Managing Programme communications, DM, E-comms and Print.
- Data and redemption analysis.
Our talented in-house team are able to develop creative propositions, launch effective communications both on-line and off-line and provide support services when needed.
White Label Service
Some clients seek simple solutions to manage their loyalty programme. They want to avoid the hassle and expense of managing a loyalty programme internally. They need a simple out of the box rewards programme. With this in mind we have now teamed up with one of the leaders in ethical on-line rewards shopping www.smartlygreen.com and can now provide a ‘White Label' version this site for the benefit of our clients.
On-line rewards schemes have developed significantly over the last 18-month. Blue Rock accepts that no longer can you just offer discounts and periodic retail promotions. We now offer a service that provides great choice, is intuitive to use and environmentally sustainable.
Recognising the increasing pressure that organisations are under to reduce their carbon footprint, we have introduced a service that will help organisations fulfil their CSR needs. Whether it's providing sustainable employee or membership benefit schemes offering free consultation on carbon reduction or assisting in the formulation of a staff engagement strategy, Blue Rock Loyalty can help.
The www.smartlygreen.com white label solution can be branded, displaying your organisation's logo and colours. Web site viewers immediately relate the solution to your organisation.
The service allows the client to tailor the participation of suppliers, where needed, to meet local and national needs. Your existing suppliers can enter the scheme at no extra cost. We offer:
- A branded website (usually based on your corporate guidelines).
- A site that will help your members, customers, and employees to reduce their carbon footprint easily and quickly.
- Frequently updated with new suppliers.
- A secure website enabling members to sign-up quickly and shop immediately.
- Special periodic offers added each month.
- Bespoke marketing tools to communicate with members.
- Incorporates special periodic offers.
- Regular negotiation of new suppliers.
- A range of management metrics that can be used to show the success of each department in reducing their carbon footprint. Thereby enabling organisations to set inter departmental competitions or even include carbon footprint reduction as a KPI.
How it works
Our online shopping portal is for consumers/members who wish to take their first steps in helping to combat climate change – without spending any more money or wishing to change their lifestyle. By continuing to shop with their favourite high street stores, but doing so via the website, users earn loyalty points which can be used to offset their personal carbon footprint. In addition they are then introduced to green and ethical alternatives to their normal shopping baskets.
When shoppers click on one of the merchant icons, e.g. John Lewis Partnership, they are taken to that online store, where they shop as normal but still help prevent climate change. They pay the same price to the merchant as they would have if you had gone there directly. All parts of the financial transaction are handled between them and the merchant. The difference is that the merchant pays a commission which is used to purchase Kyoto Compliant, Gold Standard carbon credits from the charity PURE-The Clean Planet Trust of which Stephen Fry is the patron. These are then used to offset the shopper's carbon footprint.
The site can be branded displaying your organisation's logo and colours. Externally it is clearly visible that the solution is being driven by your organisation.
The service also allows the client to tailor the suppliers where needed in order to meet your local and national needs. Suppliers that you may already be working with can also be implemented into the scheme at no extra cost.
Benefits to you
- Provides a compelling rewards/benefits scheme.
- Improves membership/customer retention and provides an incentive for potential members to join.
- Provides the end user with a choice.
- Bespoke marketing tools to communicate with members.
- Cost effective.
- Enables you to focus on your business.
- Forms the basis of a solid staff engagement strategy which underpins your CSR policy. Any CSR strategy is significantly more effective if it is supported, and contributed to, by the staff group.
- The carbon reduction initiatives you are running with your staff form an essential ingredient of the company's overall CSR strategy as required by your stakeholders.
Benefits to your Members, Customers and Employees
- Easy to use, simply find the retailer, click through to their website and order online.
- Great choice of suppliers.
- Frequently updated with new suppliers.
- Genuine offers and discounts.
- Accessible from home or work.
- Choice of earning rewards or contributing towards a good cause.
Marketing
We offer a range of support and communication tools in order to help communicate the launch of a new scheme.
E-newsletters
Previous experience has shown that regular communication is vital in order to maintain a successful membership scheme.
To keep your customers and members updated we offer a monthly e-newsletter. This can be designed and tailored to fit your own organisations branding. Alternatively you can utilise this content within your own in-house communication channels.
Mobile Marketing
We have teamed up with industry specialists to develop effective mobile strategies. This medium encourages members to buy products and services directly from their mobile phone. The technology is downloaded to the member's phone via a text message. Once the software is installed it will enable the member to buy specific products directly from their phone making it quick and easy to use.
Direct Marketing
Our in-house creative team are able to design and manage effective print media marketing campaigns. Whether its DM, flyers, booklets, editorial or PR we something to suit all budgets.
