Blue Rock been instrumental in delivering schemes for a myriad of organisations both in the public and private sector. We have recently been involved with developing benefit schemes for The Utility Warehouse, The Conservative Party, Barclaycard and the Royal British Legion.
Case Studies
Conservatives
In May 2008 Blue Rock was asked to develop a membership benefits scheme for the Conservative Party. The brief was to develop a scheme that would encourage non members to subscribe and to give something back to existing members. After extensive research a list of approximately 25 brands was finally agreed and Blue Rock was asked to secure these brands.
The retailers had to have a strong CSR (Corporate Social Responsibility) policy and as a result agreements were placed with a number of well known brands including Mothercare, Ethical Superstore, Blackwell, and Ecotricity.
To make the scheme more reassuring for members we stipulated that retailers had to develop individually branded landing pages.
http://www.conservatives.com/Get_involved/Affinity.aspx
Barclaycard
Barclaycard wanted to improve their affinity scheme and expand the number of retailers being offered on the Barclaycard rewards programme. Blue Rock was asked to identify retailers that would stimulate card holder activity and help improve retention and acquisition. Blue Rock promptly negotiated agreements with over 23 well known high street retailers including Apple, John Lewis, Halfords, and Virgin.
www.barclaycard.co.uk/personal-home/retailer-discounts/index.html
The Royal British Legion Members Benefits
The British legion wanted an on-line benefits scheme to compliment their Magazine which is currently sent out to 430,000 members. The project was completed in three weeks and launched on the 11th November 2007. The website has over 45 suppliers offering various discounts which are redeemed via a number of channels.
